Today's pluralistic society is filled with religious alternatives and options, and the choices for faith commitment have never been more numerous. Many of these new religious movements are growing at a far faster pace than most traditional Christian denominations. Why are they so appealing? Sociologist Ronald Enroth and a team of expert contributors provide an accessible handle on the key religious movements of our day, from the Church of Jesus Christ of Latter-day Saints and the Jehovah's Witnesses to contemporary versions of Hinduism, Buddhism and Islam. They assess what each movement believes, why they are attractive to so many, and how Christians can respond with grace and truth.