A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
136.34Lei
136.34Lei
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Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
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