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Art of Strategy

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101.95  Lei 119.94  Lei

sau 10195 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781108455800

An aparitie: 2018

Autor: Hwy-Chang Moon

Categoria: Business Management

Editie: necartonata

Editura: CAMBRIDGE UNIVERSITY PRESS

Format: 227 x 150 x 16 mm

Limba: English

Nr. pagini: 332



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When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

Cartea Art of Strategy face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Hwy-Chang Moon.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 10 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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