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Asking Questions

3.78

168.59  Lei 198.34  Lei

sau 16859 de puncte. Detalii.

Indisponibil

Cod: BRT9780787970888

An aparitie: 2004

Autor: Bradburn

Categoria: Psychology

Editie: necartonata

Editura: Jossey Bass Wiley

Format: 232 x 164 x 33 mm

Limba: English

Nr. pagini: 448

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

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