Because You Do Not Ask (B.Y.D.N.A.) is grounded in the belief that if good questions are informative, great questions are transformative. Kelly and Deazle argue that organizations have failed to ask critical questions as part of the talent acquisition, development, advancement, and retention process, causing them to both lose and miss out on billions. They also address why there is often a mismatch between the values of an organization and the DNA of their culture.

B.Y.D.N.A challenges readers to ask new questions to understand how committed organizations are to the espoused values of their culture, and how to hold them accountable.

Despite organizations spending $10 billion annually on DEI, and overwhelming amounts of research validating the business case for change, organizations are failing to make progress or sustain temporary gains because they do not ask key questions.

Kelly and Deazle offer a simple, cost-effective, and sustainable solution to transform organizations through inclusive employees and leaders.