headerdesktop  comgr21iun

MAI SUNT 00:00:00:00

MAI SUNT

X

headermobile herald30iun

MAI SUNT 00:00:00:00

MAI SUNT

X

Promotii popup img

Cupon -20% la ORICE iti doresti!

LIB20RACORITOR

la TOATE comenzile!

Comanda acum!
Close

Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career - Anya Gildner

Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career


In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1, you'll learn the hard skills crucial to a marketing career, like:

  • organic search (SEO)
  • paid advertising (PPC)
  • social media marketing
  • reporting & analytics
  • branding & copywriting
  • email marketing

In Part 2, you'll read about the soft skills essential to business, like:

  • writing emails
  • invoicing & sales
  • getting an entry level position
  • working as a marketing freelancer
  • starting your marketing agency
  • how to work remotely

Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.

About The Authors

Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

Citeste mai mult

-10%

81.04Lei

90.04 Lei

Sau 8104 de puncte

!

Fiecare comanda noua reprezinta o investitie pentru viitoarele tale comenzi. Orice comanda plasata de pe un cont de utilizator primeste in schimb un numar de puncte de fidelitate, In conformitate cu regulile de conversiune stabilite. Punctele acumulate sunt incarcate automat in contul tau si pot fi folosite ulterior, pentru plata urmatoarelor comenzi.

Livrare in 2-4 saptamani

Descrierea produsului


In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1, you'll learn the hard skills crucial to a marketing career, like:

  • organic search (SEO)
  • paid advertising (PPC)
  • social media marketing
  • reporting & analytics
  • branding & copywriting
  • email marketing

In Part 2, you'll read about the soft skills essential to business, like:

  • writing emails
  • invoicing & sales
  • getting an entry level position
  • working as a marketing freelancer
  • starting your marketing agency
  • how to work remotely

Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.

About The Authors

Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

Citeste mai mult

Detaliile produsului

De pe acelasi raft

Parerea ta e inspiratie pentru comunitatea Libris!

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one