Eknath Easwaran's translations of The Bhagavad Gita and The Upanishads in paperback are the bestsellers among comparable translations. Second editions were published in 2007.


Sales for Easwaran's "Classics of Indian Spirituality" series:


The Bhagavad Gita - 235,000 units net, 33,400 units last year

The Upanishads - 110,000 units net, 14,400 units last year

The Dhammapada - 70,000 units net, 7,850 units last year



About Easwaran's The Bhagavad Gita paperback



Sales and Market Share:

* Sales of more than 30,000 per year

* 42% share of total US market for Bhagavad Gita translations and commentaries

* Sells more than three times the second best-selling translation




What's special about this book:

* Clear, accessible, reliable information

* Extensive, 55-page introduction explains key concepts, cultural and historical context, relevance to modern readers




Readers:

* Academic courses, e.g. Philosophy, Asian Studies, Religious Studies

* Yoga schools

* Readers interested in philosophy, spirituality, Hinduism, religion