Blue Ocean Classics
Blue Ocean Classics
A collection of three Kim-Mauborgne articles on blue ocean strategy.
Brings together three of the authors' bestselling HBR articles in one package.
Includes the article that first introduced the idea of a Blue Ocean Strategy--leading to an international bestselling book.
Brings the principles behind blue ocean strategy to leadership--and presents the acts and activities that inspire employees.
Provides a process for how companies can discover uncontested markets ripe for growth as well as the mental models that can get in the way.
Audience: Fans of Kim and Mauborgne; anyone interested in strategy.
Brings together three of the authors' bestselling HBR articles in one package.
Includes the article that first introduced the idea of a Blue Ocean Strategy--leading to an international bestselling book.
Brings the principles behind blue ocean strategy to leadership--and presents the acts and activities that inspire employees.
Provides a process for how companies can discover uncontested markets ripe for growth as well as the mental models that can get in the way.
Audience: Fans of Kim and Mauborgne; anyone interested in strategy.
PRP: 123.94 Lei
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99.15Lei
99.15Lei
123.94 LeiPrimești 99 puncte
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Descrierea produsului
A collection of three Kim-Mauborgne articles on blue ocean strategy.
Brings together three of the authors' bestselling HBR articles in one package.
Includes the article that first introduced the idea of a Blue Ocean Strategy--leading to an international bestselling book.
Brings the principles behind blue ocean strategy to leadership--and presents the acts and activities that inspire employees.
Provides a process for how companies can discover uncontested markets ripe for growth as well as the mental models that can get in the way.
Audience: Fans of Kim and Mauborgne; anyone interested in strategy.
Brings together three of the authors' bestselling HBR articles in one package.
Includes the article that first introduced the idea of a Blue Ocean Strategy--leading to an international bestselling book.
Brings the principles behind blue ocean strategy to leadership--and presents the acts and activities that inspire employees.
Provides a process for how companies can discover uncontested markets ripe for growth as well as the mental models that can get in the way.
Audience: Fans of Kim and Mauborgne; anyone interested in strategy.
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