Mai sunt
00
00
00
00
X
Categorii:
inchide meniul
Lecturi pentru Mini Cititori
Bestselleruri
L-V 08:00 - 20:00 0371.781.781

Blue Ocean Strategy, Expanded Edition - W Chan Kim

4.25

160  Lei

sau 16000 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9781625274496

An aparitie: 2019

An aparitie: 2015

Autor: W. Chan Kim

Categoria: Business Management

Categoria: Management

Editie: necartonata

Editie: cartonata

Editie: Hardcover

Editura: Harvard Business Review Press

Format: 114 x 240 x 27 mm

Limba: English

Nr. pagini: 320



Adauga in wishlist

Trebuie sa fii logat

Transport Gratuit peste 90 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:



A new preface by the authors: Help! My Ocean Is Turning Red
Updates on all cases and examples in the book, bringing their stories up to the present time
Two new chapters and an expanded third one -- Alignment, Renewal, and Red Ocean Traps -- that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.

To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.

De acelasi autor


sus
Feedback Wishlist
// // //