Brand Fusion: Purpose-Driven Brand Strategy
De (autor): Terry Smith
Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.
It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
-10%
transport gratuit
PRP: 387.42 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
348.68Lei
348.68Lei
387.42 LeiPrimesti 348 puncte
Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!
Livrare in 2-4 saptamani
Pentru a putea comanda rapid este nevoie sa introduceti numarul dvs de telefon in formatul 0xxxxxxxxx (10 cifre).Un operator Libris.ro va suna si va cere telefonic restul datelor necesare.
Descrierea produsului
Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.
It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
Detaliile produsului
De pe acelasi raft
-
-10%
transport gratuit
The Great Digital Transformation: Reimagining the Future of Customer Interactions - Gerard Szatvanyi
PRP: 154.94 Lei
139.45 Lei
139.45 Lei154.94 Lei
De acelasi autor
Parerea ta e inspiratie pentru comunitatea Libris!