Brand Management

De (autor): Michael Beverland

Brand Management

De (autor): Michael Beverland

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

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LIBfest %

-15%

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PRP: 474.00 Lei

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402.90Lei

474.00 Lei

Primesti 402 puncte

Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!

Livrare in 2-4 saptamani

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This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

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