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Building Brand Experiences

5

101.95  Lei 119.94  Lei

sau 10195 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780749481568

An aparitie: 2018

Autor: Darren Coleman

Categoria: Business Management

Editie: necartonata

Editura: KOGAN PAGE

Format: 158 x 233 x 16 mm

Limba: English

Nr. pagini: 296



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance.

Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

Cartea Building Brand Experiences face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Darren Coleman.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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