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Building Brand Experiences

5

123.88  Lei

sau 12388 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780749481568

An aparitie: 2018

Autor: Darren Coleman

Categoria: Business Management

Editie: necartonata

Editura: KOGAN PAGE

Format: 158 x 233 x 16 mm

Limba: English

Nr. pagini: 296



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Poti comanda acest produs introducand numarul tau de telefon. Vei fi apelat de un operator Libris.ro in cele mai scurt timp pentru prealuarea datelor necesare. comanda rapid
Transport Gratuit peste 75 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance.

Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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