Africa's Creative Frontiers: The Business of Fashion, Music and Film Production

Ogechi Adeola is a Professor of Marketing and Deputy Vice-Chancellor at University of Kigali, Rwanda, and Adjunct Professor at Torrens University Australia. Her research and consultancy work cover marketing, entrepreneurship, and tourism, with publications in leading journals. She has co-authored multiple award-winning papers and received the Emerald Literati Award for Outstanding Paper in 2022. She edited the seminal two-volume Casebook of Indigenous Business Practices in Africa (2023) and is listed in the Stanford-Elsevier Top 2% Most Influential Scientists in the World (2025).