AI Marketing Essentials: Concepts and Practice for the Digital Age

Jagdish N. Sheth is a renowned scholar and a global thought leader. He has been awarded the Padma Bhushan Award. The award is India's highest civilian award for non-resident Indians (NRI), literature, and education. He has published more than 300 research papers and 30 books across various disciplines and is the Charles H. Kellstadt Professor of Business at Emory University's Goizueta Business School.

Varsha Jain is the professor of marketing at ESSCA School of Management, France, and is co-editor of the Journal of Consumer Behavior and associate editor for Psychology and Marketing. She has received multiple awards and authored over 180 publications, including multiple papers in A* and A journals and books worldwide.