Andrea Moda Formula -

Apart from being an author of over a dozen books and Chair of Unicorn Publishing Group, Ian Strathcarron founded his own sports/racing car company, Strathcarron Sports Cars, and is uniquely placed to chronicle the pitfalls and chaos of trying to make four wheels all turn in the same direction. From his own experience the question becomes not so much 'Where did it all go wrong?' but 'How could it ever have gone right?'

When not writing and publishing, Lord Strathcarron is a former member of the UK House of Lords, Commodore of the House of Lords Yacht Club and a keen racing motorcyclist.