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- Applied Consumer Psychology - Gareth J Harvey
Applied Consumer Psychology
Applied Consumer Psychology
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
PRP: 456.73 Lei
Acesta este Prețul Recomandat de Producător. Prețul de vânzare al produsului este afișat mai jos.
411.06Lei
411.06Lei
456.73 LeiPrimești 411 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Detaliile produsului
