Art of the Craftsman

James, Jesse: - Jesse James made his name in the early 2000s with his hit TV show Monster Garage, engrossing documentaries, and of course, as the iconic founder of the West Coast Choppers building high-end motorcycles for discerning celebrity clientele. Having originally opened in 1992 in his mom's single-car garage, Jesse eventually turned West Coast Choppers into a multimillion-dollar company and household name over the next two decades. Expanding his businesses over the last few years, Jesse has moved into the custom firearms industry, as well as culinary knives, and reopened WCC in Austin, Texas, with his wife, Bonnie, and their newly welcomed newborn son, Bishop.