Banking Analytics: How to Survive and Thrive
The need to understand customers - their behaviours, their transactions, their intentions - has never been more important. Such understanding is the primary advantage traditional banks possess against competition from new market entrants and disruptive innovation. Unlocking that understanding requires analytics.
Whether you want to build an analytics team from scratch or extract more value from the resources you already have, this book will show you how to exploit analytics successfully-identifying the capabilities, the opportunities, and the business integration model.
Banking Analytics: How to Survive and Thrive addresses these issues, plus:
- Outlines the analytics strategy and approach for CEOs and senior execs
- Lays out plentiful examples of applications that work for business managers
- Identifies where to find the maximum value from the analytics contribution
- Considers execution issues, including hiring, outsourcing, governance and control
PRP: 247.38 Lei
Acesta este Prețul Recomandat de Producător. Prețul de vânzare al produsului este afișat mai jos.
222.64Lei
222.64Lei
247.38 LeiPrimești 222 puncte
Livrare in 2-4 saptamani
Descrierea produsului
The need to understand customers - their behaviours, their transactions, their intentions - has never been more important. Such understanding is the primary advantage traditional banks possess against competition from new market entrants and disruptive innovation. Unlocking that understanding requires analytics.
Whether you want to build an analytics team from scratch or extract more value from the resources you already have, this book will show you how to exploit analytics successfully-identifying the capabilities, the opportunities, and the business integration model.
Banking Analytics: How to Survive and Thrive addresses these issues, plus:
- Outlines the analytics strategy and approach for CEOs and senior execs
- Lays out plentiful examples of applications that work for business managers
- Identifies where to find the maximum value from the analytics contribution
- Considers execution issues, including hiring, outsourcing, governance and control
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