Biology Bias: The Real Reasons Behind Our Decisions

Merrill, Gill: - Gill Merrill is a lecturer and researcher in the field of consumer neuroscience with over two decades of experience in branding and marketing. Her multi-disciplinary studies merge behavioral economics and consumer neuroscience to explain the effects of hormones and biomarkers on consumer choices. As an educator and researcher, Gill's work bridges the gap between theory and practice, offering invaluable insights for businesses aiming to create compelling, innovative, and successful marketing campaigns.