Both Sides of the Coin: A Guide to Bitcoin and Crypto Investing for Everyday Investors

Seyffart, James: - James Seyffart is an ETF Analyst at Bloomberg Intelligence specializing in crypto, commodities, and thematic ETFs. His data-rich research is regularly published on the Bloomberg Terminal and has been cited in outlets like The Wall Street Journal, Financial Times, Fortune, and CNBC. He's appeared on top crypto and investing podcasts such as Bankless, Unchained with Laura Shin, and On The Brink. Known for demystifying complex crypto topics, James is also a trusted advisor to asset managers and institutional clients navigating the digital asset space.