Brand Management: Principles and Applications for Effective Branding

Name: Brand Management: Principles and Applications for Effective Branding - Jaywant Singh
Brand: KOGAN PAGE
SKU: 40735639
Price: 379.36 RON
Availability: InStock
ISBN: 9781398611580

De (autor): Jaywant Singh

De (autor): Jaywant Singh

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

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379.36Lei

421.51 Lei

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Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

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