CEO in Jeans: From Denim to Decisions

Masoud, Emad: - Emad Masoud is an entrepreneur and UX engineer. After numerous failed attempts, he turned his startup into a thriving business that was ultimately acquired. His educational background in UX design, architecture, and engineering influences his writing, particularly the importance of user experience and how design can communicate messages effectively. Driven by his passion for authentic leadership and strategic decision-making, Emad wrote CEO in Jeans: From Denim to Decisions. This is his first book.

When he's not writing or attending workshops, Emad enjoys travelling, cooking, and spending time with his family. Emad between Toronto, Ontario, and Santa Clara, California, with his wife and son.