Copy That: A Truckload of Formulas, Formats, and Checklists for Effective Copywriting

Copywriters and communicators: If you've ever stared at a blinking cursor wondering how to start a headline, write a call to action, or format a social media ad that actually performs, you're not alone. And you don't have to wing it.

Copy That is a practical, accessible guide for anyone who writes copy professionally-or wants to write efficiently and effectively. Whether you're an early-career marketer, a communications student, a freelance writer looking to level up, or a seasoned pro who loves refreshers and reminders, this book gives you the formulas, frameworks, and checklists you need to write high-performing copy across dozens of formats.

Inside, you'll find:

• Proven formulas for headlines, body copy, and CTAs-for emails, ads, landing pages, and more.