Creating Unicorns with Simple Innovations: The PISA Method

Jorge Sá, PhD, is an expert on Peter Drucker and Philip Kotler, founders of modern management and modern marketing, respectively, with whom he studied and who offered letters of recommendation for his books and endorsements for his work. His doctorate is in Business Administration, from Columbia University and was awarded the Jean Monnet Chair by the Jean Monnet Foundation in Brussels.

His books have been translated into twelve languages and has worked as private consultant, non-executive director or taught in the executive programs of multinational companies, among others, of: Coca-Cola, IBM, Johnson & Johnson, Pfizer, Henkel, McDonald's, UnitedHealth Group, Merck, Volkswagen Group and Microsoft.