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- Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think - David Dwight
Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.
PRP: 136.34 Lei
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122.71Lei
122.71Lei
136.34 LeiPrimești 122 puncte
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Descrierea produsului
Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.
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