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- Eating the Big Fish - Adam (the Challenger Project) Morgan
Eating the Big Fish
Eating the Big Fish
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
PRP: 201.60 Lei
Acesta este Prețul Recomandat de Producător. Prețul de vânzare al produsului este afișat mai jos.
181.44Lei
181.44Lei
201.60 LeiPrimești 181 puncte
Livrare in 2-4 saptamani
Descrierea produsului
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
Detaliile produsului
