Food Advertising to Children in Australia: Reaching Out to Old Targets Using New Media
Nipa Saha teaches and coordinates public communication subjects at Macquarie University, Australia. She is the former recipient of the UTS IRS scholarship and was a successful recipient of the UTS research student fund. Dr Saha was awarded Outstanding Paper in the 2021 Emerald Literati Awards for her article 'Advertising food to Australian children: has self-regulation worked?' published in the Journal of Historical Research in Marketing. Her research interests include public communication, strategic communication, advertising, branding, digital media, media regulation, marketing, and health.
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Nipa Saha teaches and coordinates public communication subjects at Macquarie University, Australia. She is the former recipient of the UTS IRS scholarship and was a successful recipient of the UTS research student fund. Dr Saha was awarded Outstanding Paper in the 2021 Emerald Literati Awards for her article 'Advertising food to Australian children: has self-regulation worked?' published in the Journal of Historical Research in Marketing. Her research interests include public communication, strategic communication, advertising, branding, digital media, media regulation, marketing, and health.
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