From Like to Love: Inspiring Emotional Commitment from Employees and Customers

Alper, Keith: - Keith Alper has loved every job he's had but never because of compensation-because of company cultures and the people he worked with. Believing that everyone should love what they do, he co-founded CPG Agency over thirty years ago, at the age of eighteen, and has never looked back. Since then, CPG Agency has expanded into The Nitrous Effect, a seven-agency collective specializing in branding, marketing, events, technology, culture, and engagement. The Nitrous Effect serves many fast-growing start-ups, and Fortune 500 clients, including Southwest Airlines, Carnival Cruise Line, Bridgestone, Ulta Beauty, Goddard Schools, and Virgin Hotels. www.fromliketo.love