Futurescan 2026: Health Care Trends and Implications -

Serving more than 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning and business development. As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care's rapidly evolving landscape, while expanding its members' knowledge and network to create value for the organizations and communities they serve.