George: The Poor Little Rich Boy Who Built the Yankee Empire

This definitive biography of former New York Yankees owner George Steinbrenner takes an in-depth look at the life of this notorious man and his role in building the greatest sports franchise in America. A complicated man who played fast and loose with the rules, he managed to take the New York Yankees from mediocrity to becoming the most popular and successful sports franchise in America.The biography of one of the most controversial figures in sports: New York Yankees owner George SteinbrennerFor 34 years, he berated his players and tormented Yankees managers and employees. He played fast and loose with the rules, and twice could have gone to jail. He was banned from baseball for life--but was allowed back in the game. Yet George Steinbrenner also built the New York Yankees from a mediocre team into the greatest sports franchise in America. The Yankees won ten pennants and six World Series during his tenure. Now acclaimed sportswriter and New York Times bestselling author Peter Golenbock tells the fascinating story of The Boss, from his Midwestern childhood through his decades-long ownership of the Yankees-the longest in the team's history.Draws on more than a hundred interviews with those who have known George Steinbrenner throughout his life to tell the complete story of The Boss and his long tenure as owner of the New York YankeesGets inside Steinbrenner's countless manager hirings and firings, from Billy Martin to Joe Torre; the legendary feuds and hard feelings involving famous figures such as Yogi Berra and Dave Winfield; and the ever-spiraling players' salariesCovers the astute business deals that transformed the Yankees from a $10 million franchise into a powerhouse worth over $1 billion todayWritten by Peter Golenbock, one of the nation's best-known sports authors and the author of five New York Times bestsellers, including Number 1 with Billy Martin and The Bronx Zoo with Sparky LylePacked with drama, insight, and fascinating front-office details, George is essential reading for baseball fans and anyone who loves a terrific story well told.