How Not to Hate Advertising: A Creative's Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry

Nick Sonderup is an award-winning creative leader with 23+ years of experience. His work has been recognized by nearly every industry awards show, including Cannes Lions, ANDYs, One Show, Clio, Effies, D&AD, and the ADC. His work for General Electric earned an Emmy nomination, and his film 100 Bands in 100 Days was a Grand Jury award nominee at the 2010 SXSW Film Festival. Nick is currently Co-CCO at StrawberryFrog, responsible for leadership across multiple accounts, the creative department, and the StrawberryFrog brand. Over the years, Nick has lent his expertise to a broad range of brands, including MTV, ESPN, American Express, MINI, AT&T, Nike, Anheuser-Busch InBev, State Farm, Midea, Northwell Health, and more. He also created powerful, soulful work at many of the industry's most celebrated creative agencies, like Wieden+Kennedy (W+K), BBDO, Ogilvy, and Translation, after starting his career at MTV. Outside of agency life, Nick has worked as an Adjunct Professor teaching copywriting.