Innovative Pricing Strategies to Increase Profits, Second Edition
Innovative Pricing Strategies to Increase Profits, Second Edition
Learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
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122.71Lei
136.34 LeiPrimești 122 puncte
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Descrierea produsului
Learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
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