Junk Values

Clegg, Erika: - "Born in Hertfordshire and raised in Lancashire, Erika Clegg DL FRSA has lived happily on the Suffolk Coast for many years having spent her twenties in London. Much of the time she can be found in trains, planes or her bright yellow car, bouncing between assignments. She and her husband founded the brand communications agency, Spring, shortly after their wedding in 2005. They grew it into a national and international player - albeit one based in the seaside market town of Southwold - before its senior leadership team took the reins in 2022. During that time Erika also sat on the board of the Design Business Association, the national voice for design effectiveness, and on various regional arts boards. Fuelled, motivated and occasionally exasperated by values, she has devoted her recent career to helping people and organisations distinguish between the junk and the good stuff. She helps them to pinpoint their purpose, direction and principles with absolute clarity and relishes seeing the benefits unfold as this turns into action and results. Beyond work she is a wife, mum and stepmum, with a lively household that includes dogs, cats and a constant flow of family and friends. A keen Peloton rider, she thrives on challenges and is always up to something new - from planning her first novel to tackling long-distance walks for charity. Erika is honoured to serve as a Deputy Lieutenant of Suffolk, with a focus on supporting the RNLI, championing the arts and strengthening community life."