Just Do You: Authenticity, Leadership, and Your Personal Brand

Do you know who you want to be as a leader?

There's a difference between a boss and a leader. Many managers aren't ready to lead. Toxic cultures, modeling bad behavior, and being unclear about values all contribute to low workplace engagement and poor results.

In Just Do You, author Lisa King takes you on a powerful journey of self-examination to discover the amazing and authentic leader within.

When you know what matters and what effective leadership means to you, only then are you ready to authentically lead.

In Just Do You, you'll find everything you need to:

• Learn about the power of branding and see how your personal brand is viewed today
• Discover your True North and how your brand intersects with what matters
• See how to lead with authenticity and build influence
• Gain the tools to live, behave, and share your unique brand with the world
• Find your unique purpose, which is key to happiness

As you seek to understand yourself and your personal brand, a leader will emerge. The lessons and exercises in Just Do You will help open your mind to think differently about leadership. You'll hear stories from leaders who share what matters most to them and from followers who share what leadership qualities and behaviors resonate most. As a result, you'll discover that you have the power and potential to lead inside you. You can lead with authenticity by taking control of your words and actions to ensure they're in alignment with what matters to you and is a clear reflection of your personal brand.

Are you ready to become the kind of leader you wish you had? It doesn't matter where you're starting from. Because as a developing leader, you have the power: it's time to make your mark, lead, and Just Do You.