Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry

Guhl, Harry: - Harry Guhl is a Swiss investor who has been instrumental in the successful positioning, turn-around, re-organization and development of luxury watch brands. Over the past two decades, he has been pivotal in reviving historic watch brands. Beyond the watch industry, he has a distinguished background in the art world, having served as the global head of VIP relations at Art Basel and as the principal art consultant for Rolls-Royce Motor Cars.