Make Marketing Matter: Change Perceptions. Drive Performance. Architect Growth.

Emma Pownall is a strategy and marketing leader with 20 years of inhouse experience driving organic revenue growth and customer lifetime value.

For a decade, she was the only marketer in a high-performing tech boardroom, alongside leaders who didn't understand marketing's complexity or evolving role. With a background in engineering, Emma blends analytical and creative thinking to connect buyer needs with commercial outcomes. She champions human-first, AI-enabled approaches that preserve connection and cut through AI 'marketing' noise while translating strategy into business language.

Having elevated marketing from misunderstood to essential, Emma founded the Marketers Like Me community. Through her Make Marketing Matter newsletter, podcast and mentoring, she equips marketers with the frameworks and mindset to unlock marketing's value to growth.

Emma's leadership and innovation have been recognized through awards: Hubspot's EMEA Impact Award (2025), Advocacy Academy's AI Innovator finalist (2025), CRN's Women in Channel A-List (2019), and Coaching Culture's Authentic Leader (2022).