Maker of Filmmakers

Radha Chadha is an author, columnist, speaker and one of Asia's foremost experts on marketing and consumer insights. Her book The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury became a bestseller and the go-to book for understanding luxury in Asia. With two decades of experience at top advertising agencies, including JWT, Ogilvy, Grey and Bates Asia, she has helped shape the strategies of major global brands.

In 2000, she founded her own brand consultancy based in Hong Kong, focusing on Asia's evolving consumer landscape. For over a decade, Radha also wrote a widely-read column for Mint, one of India's leading business newspapers. She holds an MBA from the Indian Institute of Management, Ahmedabad, and a BA from St Stephen's College, Delhi.

Radha grew up on the campus of the Film and Television Institute of India, where her father, Jagat Murari, guided a generation of filmmakers. She now lives in Dubai with her husband.