Market Research in Practice: An Introduction to Gaining Greater Market Insight

Hague, Paul: - Paul Hague, based in Manchester, UK, is co-founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He is the author of a dozen books on market research as well as books on customer experience and business models that share over 35 years of practical experience in running a successful market research agency. These include Kogan Page titles such as Market Research in Practice 5e (2021) and The Business Model Handbook (2019).