Marketing & Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing World.

Kermally, Sultan: - Sultan Kermally is an Economist and Chartered Marketer. He holds degrees in Geography, Economics, Sociology and Law, Diploma in Finance & Accounting, Diploma in Marketing, Certificate in Further Education, Certificate in on-line teaching and Certificate in Mentoring. He is a Fellow of the Chartered Institute of Marketing. He has conducted management training for well-known organisations in the UK, the Netherlands, Belgium, France, Italy, Greece, Austria, the Middle East, Hong Kong, Kyrgyzstan and Tajikistan. He has been teaching at undergraduate and MBA level for the Open University Business School, Durham University Business School, Chartered Management Institute, Oxford Brookes University and Laureate/University of Liverpool. For several years he held senior academic positions in Scotland and thereafter senior directorship positions at Management Centre Europe (Brussels), London Business School and the Economist Conferences (The Economist Group) based in London. At Management Centre Europe and again at the Economist, he spent some time working with well-known management gurus including the late Peter Drucker, Michael Porter, Tom Peters, Richard Pascale, Philip Kotler, Don Schultz, Rosabeth Moss Kanter, Tony Buzan and Benjamin Zander to name but a few.