Marketing of Energy Efficient Home Appliances - Environmental Sustainability

The energy sector is one of the main sectors that contribute in the development of nations. Proper and efficient use of energy will help to reduce the gap between demand and supply of energy. Energy-efficient home appliances (EEHA) are considered important sources of energy conservation and contribute to sustainability of the environment. This book aims to propose an integrated model based on signaling theory and the theory of planned behavior to evaluate consumers' purchase intention of energy-efficient home appliances.