MetricsMan: It Doesn't Count Unless You Can Count It
MetricsMan: It Doesn't Count Unless You Can Count It
Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.
PRP: 136.34 Lei
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122.71Lei
122.71Lei
136.34 LeiPrimești 122 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.
Detaliile produsului
