Never Outmatched: Military Strategies to Lead, Innovate, and Win in the Modern Marketing Battlefield

Pepper, Lee: - Lee has leveraged his service in the United States Army and his experience as a staff member on Ross Perot's presidential campaigns into building great teams that solve technology challenges and grow market share. During his tenure as Chief Information Officer and Chief Marketing Officer at Foundations Recovery Network, the company grew shareholder value 60x, culminating in its acquisition for $350 million by Universal Health Services. Lee also built the internal marketing teams for SpecialtyCare and Meadows Behavioral Healthcare.

Lee grew up in an Army family where his father Lt. Col. Bruce Pepper retired after twenty-six years of service. Lee graduated from the University of Tennessee and enlisted in the Army before attending Officer Candidate School and eventually serving eight years mainly in the United States Army Reserves as an Armor Officer. He resides in Tennessee where he writes and consults on marketing, leadership, and admissions for healthcare clients. Lee also serves as a mentor in Veteran's Treatment Court. He is married to artist and professor, Jennifer Pepper, and has two sons, Miles and Cy.