Putting Soul Into Business: How the Benefit Corporation is Transforming American Business for Good

Have you heard about the Benefit Corporation movement? How it is going to be a strong catalyst for growth by the companies who adopt and practice such contemporary thinking in the months and years ahead?If not, "Putting Soul Into Business" is the book to not only show why you should embrace this entity for your own business, but how to do it. Along the way you'll read about companies both large and small and learn about their decisions to become a Benefit Corporation. We believe you will find the transcripts of their interviews at with us inspiring. It certainly was the case for us as we talked with these forward-thinking yet humble leaders.In "Putting Soul Into Business," you'll learn: - Why the Benefit Corporation is such a powerful business model as consumers demand it- What's the difference between B Corps, Benefit Corporations and Benefit Companies (Yes, they are all different)- How the Triple Bottom Line is driving the future of business- Why Millennials and Boomers will determine which businesses survive- A simple "acid test" to take and decide if you're ready to become a Benefit Corporation- Plus, 11 interviews with leaders of Benefit Corporations and B Corps