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- Service Innovation - Anders Gustafsson
Service Innovation
Service Innovation
Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.
PRP: 136.34 Lei
Acesta este Prețul Recomandat de Producător. Prețul de vânzare al produsului este afișat mai jos.
122.71Lei
122.71Lei
136.34 LeiPrimești 122 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.
Detaliile produsului
