Soft Design: Aesthetic Experience at the Intersection of Materials, Technology & Interaction

Liliana Becerra is an art and design curator, best-selling author and design visionary, working on soft aesthetic experiences. Through her consulting practice, she advises clients on detecting and articulating intangible and ever-changing notions of meaning, value and semantics, into aesthetic elements that can be touched, felt, seen and perceived as an overall experience. Her clients include industries such as, health and wellbeing, food and beverage, aircraft, space and automotive interiors, consumer electronics, home and office furnishings. Liliana has over 20 years working as a professor and visiting lecturer in international colleges and universities including: Royal College of Art, Art Center College of Design, Tama Art University, NABA Milano, Domus Academy, College for Creative Studies, Arizona State University, Lapland University, National University of Colombia and University of Chile.