Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events
Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
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Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
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