Startup CRO: A Field Guide to Starting Up Your Company's Sales Function

You're only a first-time CRO once, but that first time can be a daunting challenge for startup leaders. Without a blueprint or a guide, you're in a tough spot to manage all the details of the sales function, from developing collateral, to hiring the right people, to scaling your team. Startup CRO was written to help the first-time CRO navigate sales leadership challenges and provide tactics and best practices for how you can grow a high-performing sales organization.

Matt Blumberg and Anita Absey have decades of sales and leadership experience from founding a company, scaling it, and exiting. They cover a wide range of topics from establishing your pipeline, to hiring the right salespeople, scaling the sales organization, geographic expansion, pricing and packaging, and more. The authors share how to collaborate effectively in the executive suite and with functional leaders throughout an organization. As an added bonus, Matt shares CEO-to-CEO advice on what a great CRO looks like, signs your CRO isn't scaling, and how to engage with the CRO.

Startup CRO will help you pinpoint gaps or weaknesses, turn those into strengths, and help you scale yourself, the sales function, and your organization.