Streetwise to Saleswise: Become ObjectionProof(TM) and Beat the Sales Blues: Become ObjectionProof(TM) and Beat the Sales Blues

West, Jeff C.: - Jeff C. West, acclaimed author of business parables such as "The Unexpected Tour Guide", "Said the Lady with the Blue Hair" (coauthored with Lisa M. Wilber), and "Streetwise to Saleswise" (coauthored with Bob Burg), has turned storytelling into a tool for professional and personal growth. These works have collectively earned six distinguished awards, much to Jeff's delight-and, perhaps, to the amazement of his former college English professors.Before turning to writing, Jeff built a sales and leadership career spanning more than thirty years across a range of sectors, from musical instruments to employee benefit programs, leading teams to over $150 million in recurring revenue sales. He lives in Texas, where he once played professionally in a Dixieland band-because, as Jeff contends, everyone loves the tuba player.