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- The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network - Michael Bhaskar
The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network
'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
PRP: 123.69 Lei
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111.32Lei
123.69 LeiPrimești 111 puncte
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Descrierea produsului
'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
Detaliile produsului
