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- The Culting of Brands: Turn Your Customers into True Believers - Douglas Atkin
The Culting of Brands: Turn Your Customers into True Believers
The Culting of Brands: Turn Your Customers into True Believers
Douglas Atkin is the director of strategy at one of New York's hottest advertising agencies, Merkley Newman Harty. He has worked with numerous clients to increase their cult appeal, including Mercedes, Pfizer, Smith Barney, Fila, and JetBlue. This is his first book.
PRP: 178.56 Lei
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160.70Lei
160.70Lei
178.56 LeiPrimești 160 puncte
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Douglas Atkin is the director of strategy at one of New York's hottest advertising agencies, Merkley Newman Harty. He has worked with numerous clients to increase their cult appeal, including Mercedes, Pfizer, Smith Barney, Fila, and JetBlue. This is his first book.
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